ABOUT WANDERLUXE STUDIO
I’m Jenny Ballou - freedom-seeker, creative visionary, and founder of Wanderluxe Studio. Golden-hour chaser, beach wanderer, girl + pup mama, and design-obsessed creative fueled by sunset skies, good wine, and a love for telling stories well.
I’ve spent my entire life betting on myself against all odds and I’ve never stopped. The 9–5 life was never going to work for me. Despite the societal pressure to become something I was never meant to be, I carved my own path and built a life and business around freedom, creativity, and intention. Now, I’m here to teach you how to do the same.
Wanderluxe Studio exists to help creatives and founders build smarter brands, offers, and digital systems that generate income with intention, structure, and freedom. We believe that passion deserves profit, and that success should never come at the cost of your life.
Every brand we craft is infused with purpose, strategy, and artistry. From visual identity to brand messaging, web design, and photography, we create elevated experiences that reflect your essence, attract your ideal audience, and support a business and lifestyle you love. Whether you’re refining an established brand or starting fresh, Wanderluxe Studio helps you step confidently into your vision, build a brand that works for you, and create a life where freedom and creativity come first.
After a month in a hospital room battling COVID pneumonia and respiratory failure, I needed more than recovery. I needed renewal. Tulum became my turning point. Just months after coming off oxygen, I found myself celebrating life with friends, swimming with sea turtles, and breathing easier underwater than I had on land. That moment of clarity and beauty reignited my vision, reminding me that life is meant to be lived with intention and artistry.
Amidst the creativity and inspiration of Tulum, the foundation for Wanderluxe took shape, and one thing became crystal clear: creativity is born in the moments where freedom and inspiration collide.
IT ALL BEGAN WITH A TRAVEL JOURNEY
My Story
Wanderluxe was born from that spirit, blending strategy, soul, design, purpose, freedom, and joy into every brand.
I’m obsessed with bringing creative visions to life. It fuels me daily, and yes, keeps me up at night (in the best way). Helping visionaries, creatives, lifestyle, hospitality, and personal brands step confidently into their light - in front of the lens or behind the brand is what I live for.
We Believe in
The power of purposeful design to shape a life of beauty, freedom, and meaning.
Our philosphy
Authentic Aesthetics/ Freedom First / Purpose Always /Create Boldly /
Live Fully / Cultivate Creativity / Explore Always
At Wanderluxe, we craft brands with intention and rooted in freedom, purpose, and creativity. From golden-hour moments to mountain trails and seaside escapes, inspiration is everywhere. We choose quality over quantity, meaning over noise, and exploration over routine.
This isn’t just about building something beautiful, but it’s about living boldly, creating with soul, and aligning every detail with the life you truly want. Because here, you don’t have to choose...you can have it all.
ALWAYS INSPIRED BY
01 Travel
02 Nature’s Beauty
03 Luxury Visuals
04 Timeless Simplicity
05 Empowering Women
