ABOUT US
Strategy meets soul.
Design meets purpose.
Aesthetics inspire action.
You can have it all.
We blend intentional strategy with creative vision to craft brands that not only look beautiful but drive meaningful results. Every detail—from elevated design to purposeful storytelling—is thoughtfully curated to reflect your essence, connect with your audience, and support a business rooted in freedom, joy, and purpose.
At Wanderluxe, we create more than just visuals. We create experiences that resonate. Our approach is about transformation, crafting a brand that not only stands out, but truly reflects the life and business you’re building.
Creativity is born in the moments where freedom and inspiration collide. After weeks in a hospital room battling COVID pneumonia and respiratory failure, I needed more than recovery...I needed renewal. Tulum became my turning point. Just months after coming off oxygen, I found myself celebrating life with friends, swimming with sea turtles, and breathing easier underwater than I had on land. That moment of clarity and beauty reignited my vision, reminding me that life is meant to be lived with intention and artistry.
Amidst the creativity and inspiration of Tulum, the foundation for Wanderluxe took shape, and one thing became crystal clear…
IT ALL BEGAN WITH A TRAVEL JOURNEY
My Story
Wanderluxe was born from that spirit...a blend of strategy and soul, design and purpose, freedom and joy.
Every brand we create is infused with that same energy: a journey, an experience, a reflection of your unique essence. Because building a brand isn’t just about visuals...it’s about transformation. When you align with your purpose, creativity flows, and magic happens.
ABOUT the founder
Golden hour chaser, beach wanderer, pup mama, and design-obsessed creative fueled by sunset skies, good wine, and a love for telling stories well. With a decade in fashion design and photography, I founded Wanderluxe Studio to blend branding, photography, and content creation into one seamless, purpose-driven journey.
Helping women step confidently into their light—whether in front of the lens or behind the brand—is what I live for.
Hello, I'm Jenny Ballou
Freedom-seeker, creative visionary, founder, visual storyteller, lover of golden light,wild places, vineyards, & pups.
I’m kind of obsessed with bringing creative visions to life. It’s what fuels me daily and yes, it keeps me up at night (in the best way).
We Believe
Intentional design, elevated living...where freedom and beauty go hand in hand.
Our philosphy
Freedom First / Purpose Always /Create Boldly /
Live Fully / Endless Creativity / Explore Always
At Wanderluxe, we craft brands with intention and rooted in freedom, purpose, and creativity. From golden-hour moments to mountain trails and seaside escapes, inspiration is everywhere. We choose quality over quantity, meaning over noise, and exploration over routine.
This isn’t just about building something beautiful, but it’s about living boldly, creating with soul, and aligning every detail with the life you truly want. Because here, you don’t have to choose...you can have it all.
ALWAYS INSPIRED BY
01 Travel
02 Nature’s Beauty
03 Luxury Visuals
04 Timeless Simplicity
05 Empowering Women
